Video marketing is highly effective and allows us to share our knowledge in small business management, financial planning, or legal services. And if we sell products or services, the video will let customers see what they get for their money! YouTube is full of free videos demonstrating how businesses can use video marketing as their overall strategy.
Videos can show how to use products and services. This guide has some excellent ideas if we’re unsure what kind of video would work best for your small business. So, let’s get started and discover:
Why opt for Small Business Video Marketing?
Videos are an alternative form of advertising that will help us reach people who prefer watching videos over reading text on websites. And for small businesses, video marketing is a great way to connect with the audience. We can tell more personal and relatable stories with video than text-only marketing.
Video can be an inexpensive way to promote our business. We don’t need expensive equipment or professional production skills. Even the most basic videos look fantastic when created and cleverly edited with a best free online video editor!
We’ll get more out of each video by sharing them on social media platforms like Facebook, Instagram, and Twitter. This will allow people to share it with their friends (who may have seen something else they like) and get the word out about our brand uniquely!
What are the Ways of Using Video Marketing in Small Businesses?
We can use video marketing in various ways, from promoting our products or services to promoting our brand, business, and website.
Let’s look at some ideas to start our small business video marketing journey.
7 Powerful Video Marketing Ideas for Small Businesses
- About us Videos
If we’re looking to get our business out there, we must do so effectively. Videos are an excellent way of doing that. The key is to create a video that will stand out from all the others on YouTube while being informative and engaging so that our viewers don’t feel bombarded with information. For example, we can explain what our company does. Although it may appear obvious, many small businesses overlook this step! We should define our company’s core activities (and why they make sense) and highlight any unique features or benefits that set them apart from other companies in their field.
Behind-the-scenes videos are a great way to show the real people behind our company and show off the culture and history of what makes our business unique. They can also highlight trends or changes in how we operate that may not have been obvious before.
- Customer Case Study Videos
Case studies are a great way to show the results of our work. They can be used in various ways, including social media, websites, and email marketing.
For example, we can showcase the results of a specific project or series of projects or highlight the benefits of using more than one channel (e.g., “The power of LinkedIn marketing”).
- Testimonial Videos
Testimonial videos are a great way to boost our credibility. We must ensure we have a video of real people who aren’t related to our business but are happy with our product or service.
Testimonials should be brief, well-edited , and to the point, as viewers don’t have time for lengthy stories that could become boring after five minutes (or less).
Getting testimonials from people who aren’t related to our company is more interesting than showing footage of ourselves talking about how awesome everything is!
- Product or Service Launch Videos
Product or service launch videos are a great way to get our audience excited about our product. We are showing them how it works, solves problems, makes life easier and more productive, or even saves money in the long run. The key is to explain why people should care about what we have to say.
If this isn’t something that comes naturally, consider hiring someone with experience creating content like this (it will cost less than hiring an expert).
- Video Series and Webinars
Video series and webinars are great ways to educate customers, build relationships with them, and build trust and authority.
If we have a product or service that solves problems for people, then we must create a video series that explains what it is and how it works. We can also use the videos as an educational tool for new employees or contractors to our company or industry.
- Maximize the Impact by Including a Call-to-Action button in Videos
There’s no doubt that video marketing is a great way to get our message out there. But it’s not enough to just post a video on YouTube and hope for the best—we need to optimize the impact of our content by including a call-to-action (CTA) button in each of our videos.
A CTA button can be used as an incentive for viewers who have already seen our piece of content and are ready for more information or action instructions. When someone sees this button, they’ll know what they’re supposed to do next!
Conclusion: 7 Incredible Ideas to Start Small Business Video Marketing
Video is a great way to engage with the audience and tell our story. Now that we have learned about the many ways to make videos for our business, it’s time to start. The best way is by creating a video series or webinars to help us create the perfect video content for our company.